Branding the city of Odessa as a sustainable touristic destination

Abstract

The purpose of the current study was initiated by the need of keeping up in the worldwide contention for tourists, reputation and foreign investments. In order to come up with an extensive view on this matter and draw a parallel between the managers' perceptions within the qualitative approach and analyzing of the findings in the course of the literature review, five research objectives of the study were set. Eventually, it has been concluded that Branding of the city is very important for both successful and sustainable touristic destination, This book is useful for those working in the field of tourism, as welll as for students and scientists.