Improving the activities of PJSC "Bolgrad Winery" on the basis of industrial diversification

Abstract

During the study, the production and economic activity and financial condition of PJSC "Bolgrad Winery" were analyzed. According to its results, it is proposed to improve the activities of the winery based on the application of the strategy of production diversification. To this end, we analyzed the market of cosmetic products and the possibility of entering it of the studied enterprise. Planned calculations of profits and losses (based on the projected sales and costs of production and promotion of a new product), which outlined the opportunities and risks of this business idea. Possible marketing measures to promote new products are considered.