THE ANALYSIS OF VITICULTURE AND WINEMAKING PROBLEMS IN UKRAINE MANAGEMENT OF THE INDUSTRY DEVELOPMENT

Abstract

The article analyzes the condition, the development dynamics and the main problems of the viticulture and winemaking industry in Ukraine and in the world. The particular attention is paid to the causes of theemerging situation in the industry and the ways to overcome them. The basic mechanisms that should beused to solve all problems of the industry have been revealed. The advanced innovative directions havebeen suggested, which will help to improve the industry condition and to return it the status as one of themost effective branches of agro industrial complex of Ukraine.